Hong Kong Reunification with China 1997 Wristwatch

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It’s cool when a watch tells you something more than just the time. One of my watches reads You Smell Great when I push the indiglo button. This Reunification of Hong Kong 1997 watch tells the history of Hong Kong. The watch was made before the expiration of the British 99-year lease over Hong Kong and several other territories. The lease expired June 30, 1997 and China was ready to celebrate with high-quality wristwatches. The watch comes in a tin, with a gold pin showing a skyline of Hong Kong, and a booklet explaining the history of this special event. This quartz watch by SAGA is really nice and beefy, and the styling reminds me of Kobold. It has a leather strap, stainless case and a date window at 6 o’clock. I got this from a collector this past year. Hong Kong exists under China and the “One country, two systems” policy, and as stated in the booklet, this will go on for 50 years. What the hell is going to happen in 2047? I guess we’ll find out when the Assimilation of Hong Kong wristwatch comes out in 2046.


If you like the styling, try the Mount Royal reversible or Mount Royal Chronograph.



Jagermeister Wristwatch

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Perhaps one of the most obscure logos I have seen. Jagermeister uses an orange-tinted gleaming cross above the head of a stag. It means hunt-master and the glowing image is in tribute to Saint Hubertus, patron saint of hunters, among other things. How fitting then to use the logo on a promotional wristwatch. It came in a metal case emblazoned also with the logo. The case is stainless and the band is leather. My favorite part is the knurled crown on the end of the stem. Makes it seem more rugged. Go Germany. They always pay attention to detail. Want one? eBay seems to have many.


Honeycomb Cereal Watch

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It’s hard to believe, but the prizes in cereal boxes used to be better. This is one of the good ones from 20 years ago. It might seem like an easy catch- buy the cereal and you’re guaranteed the watch, right? Not so easy in my household. Cereal was either bran flakes, cornflakes or puffed rice. I must’ve been a good whiner because I was able to convince my parents to buy the sugar stuff on this occasion. A classic 80’s children’s watch style was the one piece plastic band and case combo, with a bezel-like plastic ring to hold the face and digital works. The Honeycomb promotional wristwatch came in three colors: red, blue and yellow. I got the blue one in the box and this red one on eBay, years later. Honeycomb did another wristwatch promotion in the 90’s with a slightly more up to date plastic design. I’m thinking they’re due for another one this decade. As cool as I thought the Honeycomb watch was, it didn’t compare to the Golden Grahams promotional watch. I’m telling you it was the precursor to the Casio Film. I had the Golden Grahams watch for a short time before my brother lost it while mowing someone’s lawn. I’m still looking for it in peoples lawns across the state.

Del Monte Alvin and the Chipmunks Pop Up Advertising Watch

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Pop-up watches are very collectable. In the 80’s and 90’s, there were many floating around. This watch was a mail order promotional item from DelMonte. DelMonte teamed up with Alvin and the Chipmunks , who at the time, had a cartoon show. It’s interesting in a couple ways. First, the pop-up button is the DelMonte snack cup that Alvin is holding. Next, incorporating the cartoon holding the product is a great marketing idea. I saw this same watch in a thrift store in Texas with a $45 price tag on it. That was in 1999 and it surprised me back then. Once again, if you come across a promotion for a wristwatch such as this one, try to get more than one.

Donald Duck Orange Juice Happy Birthday Watch

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This is another one of my favorite watches, style-wise. It was a promotional item commemorating Donald Duck’s 50th birthday, available from Donald Duck Orange Juice in 1984. The style is what makes this watch. It has the typical Bradley style of the timeframe with the round, metal case and digital display. The colors and Donald Duck perched at the top of the digital display are perfect. Interesting that it doesn’t say anything about the product. If I had two of these I would wear this watch. That says a lot about this piece. It also makes my Corum jealous.


The Original Kraft Macaroni and Cheese Dinner Watch

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This was the original or first macaroni and cheese promotional wristwatch. In the late 80’s, Kraft had a promotion for this wristwatch in exchange for 3 UPC symbols from the back of the box. I love this watch because of the shape. It’s long and rectangular just like a box of mac & cheese. I also like that they had a nice image on the face of the watch and kept true to the colors of the product. The only thing I cannot figure out is how to change the battery. There are no physical indications on the back of the watch for opening the case. The only think I can guess is that you go in from the face or you simply don’t ever change the battery. I’m not about to mar the watch just to get to the battery so the three I have will stay non-working. There was a second wristwatch promotion that came out a few years later, but the watch is no where near as interesting.


McDonald's Digital Analog Hands Watch

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I love it when a watch has digital animation. In the late 80s and early 90s, the big thing was the digital watch with analog hands. Interesting concept that’s so cheap to make. That’s probably why McDonald’s went with this model during a promotion in the early 90s. They came in different colors and I think you had to buy a sandwich to get one. I wish I would’ve eaten more than one sandwich.