Jagermeister Wristwatch


Perhaps one of the most obscure logos I have seen. Jagermeister uses an orange-tinted gleaming cross above the head of a stag. It means hunt-master and the glowing image is in tribute to Saint Hubertus, patron saint of hunters, among other things. How fitting then to use the logo on a promotional wristwatch. It came in a metal case emblazoned also with the logo. The case is stainless and the band is leather. My favorite part is the knurled crown on the end of the stem. Makes it seem more rugged. Go Germany. They always pay attention to detail. Want one? eBay seems to have many.

Honeycomb Cereal Watch


It’s hard to believe, but the prizes in cereal boxes used to be better. This is one of the good ones from 20 years ago. It might seem like an easy catch- buy the cereal and you’re guaranteed the watch, right? Not so easy in my household. Cereal was either bran flakes, cornflakes or puffed rice. I must’ve been a good whiner because I was able to convince my parents to buy the sugar stuff on this occasion. A classic 80’s children’s watch style was the one piece plastic band and case combo, with a bezel-like plastic ring to hold the face and digital works. The Honeycomb promotional wristwatch came in three colors: red, blue and yellow. I got the blue one in the box and this red one on eBay, years later. Honeycomb did another wristwatch promotion in the 90’s with a slightly more up to date plastic design. I’m thinking they’re due for another one this decade. As cool as I thought the Honeycomb watch was, it didn’t compare to the Golden Grahams promotional watch. I’m telling you it was the precursor to the Casio Film. I had the Golden Grahams watch for a short time before my brother lost it while mowing someone’s lawn. I’m still looking for it in peoples lawns across the state.

MTV Music Television Reminder Watch


This is an early MTV Wristwatch from the 80’s. It’s got a metal case and bracelet in black and a digital face. The face has an image like a TV screen (I just noticed that after having this watch for about 8 years) complete with what appear to be dials or buttons down the right of the TV. The watch has a day indicator at the top with a special feature- a reminder box. The reminder box displays a beating digital heart in the upper right of the LCD. I don’t know for sure but I bet the beating heart reminder came on when MTV was airing a particular show. Headbanger’s Ball, perhaps? I found this at a thrift store in Pennsylvania. I’ve acquired about 5 MTV watches through the years. This is the earliest model I’ve seen.

Snickers Candy Bar Advertising Wristwatch


This is an interesting find- a Snickers candy bar watch with moving dial. The seconds dial displays Snickers candy bar wrapper designs from 1930-1990. The face is gold with shiny, embossed stars across it and the case and hands are also gold. It has a Japan quartz movement and Mars, inc. 1989 written across the bottom of the face. I’m guessing this was a promotional item celebrating the new design of the wrapper that came out in 1990. I got this from a collector a few months back and it’s in perfect condition. This is definitely the most luxurious-looking advertising watch I have seen. No manufacturer is listed and I can’t find any mention of the promotion on the internet. This is gorgeous in hand.

Nestle KitKat Advertising Wristwatch


In Europe, the KitKat candy bar is different from the one that is sold in the United States. I like this watch because I didn’t see it promoted in the US. I got it from England where I know we’re talking about a whole different kind of candy. Watches in tins are valuable to me, so I had to have then when I ran across it. The band is black and red faux leather and the face is oval with the KitKat logo on it. The manufacturer isn’t listed but I can tell you that the quality is pretty good. The case is metal and sturdy and the movement is quartz. It had warranty papers with it but absolutely no indication of brand. The only piece of info is that the service center has an address in the U.K. Because of this watch, I like England all over again.

Sharp Wheel of Fortune Game Watch


Will the real Wheel of Fortune watch please stand up? Here it is. The first and original watch from the game show of the same name. Made in the 80’s, when Wheel of Fortune was the show to watch, this watch wasn’t considered a novelty or an advertising watch. It was a legitimate, high-quality timepiece from Sharp. I had to wait until my birthday to get this watch because it was $24.00. For a kid, that was a lot for a wristwatch in the early 80’s. It came in black and white, and it included a game booklet. Inside the booklet are 50 unsolved phrases, questions, nouns, etc., from the show. Using the crown to stop the seconds wheel from turning, you can imitate a spin, play the game and try to solve the puzzle. All the answers are in the back of the booklet. I call this the real Wheel of Fortune watch because a 2nd watch came out in the 90’s that is similar. The 90’s version came in a tin and was much cheaper looking. It was called a “collectible” but is a far cry from this original Sharp model. The easiest way to tell is that the wheel on the cheap version was not a direct replica of the wheel on the game show. The cheap version can be found in abundance on eBay and still at some stores today. This original version is hard to find. I bought a few of the original Sharp models from eBay over the years so now I have a few black and white models. But this, this is the original one I received on my birthday. It still has the Sears price tag on it. This is quite possibly the watch that made me realize I needed to start collecting. I love this watch.


Del Monte Alvin and the Chipmunks Pop Up Advertising Watch


Pop-up watches are very collectable. In the 80’s and 90’s, there were many floating around. This watch was a mail order promotional item from DelMonte. DelMonte teamed up with Alvin and the Chipmunks , who at the time, had a cartoon show. It’s interesting in a couple ways. First, the pop-up button is the DelMonte snack cup that Alvin is holding. Next, incorporating the cartoon holding the product is a great marketing idea. I saw this same watch in a thrift store in Texas with a $45 price tag on it. That was in 1999 and it surprised me back then. Once again, if you come across a promotion for a wristwatch such as this one, try to get more than one.

Donald Duck Orange Juice Happy Birthday Watch


This is another one of my favorite watches, style-wise. It was a promotional item commemorating Donald Duck’s 50th birthday, available from Donald Duck Orange Juice in 1984. The style is what makes this watch. It has the typical Bradley style of the timeframe with the round, metal case and digital display. The colors and Donald Duck perched at the top of the digital display are perfect. Interesting that it doesn’t say anything about the product. If I had two of these I would wear this watch. That says a lot about this piece. It also makes my Corum jealous.

Chupa Chups Advertising Watch


What best to pair with your Chupa Chup cola-flavored lollipop? An airplane trip, of course! That’s why there’s a floating airplane inside this Chupa Chup’s watch. Don’t worry- I didn’t get it at first either. I was at Schipol airport in Amsterdam in 2000 when I found this at the gift shop. I had to buy a 50 pack of Chupa Chups to get the watch. Totally worth it. As any Chronophile knows, the watch is more valuable as the oddity increases. It’s got a quartz movement behind the bubble and Chupa Chups lollipops are pictured on the band. After 8 years the water inside the bubble watch is still full and clear. After 8 years, I’m still giving away Chupa Chups at Halloween.

The Original Kraft Macaroni and Cheese Dinner Watch


This was the original or first macaroni and cheese promotional wristwatch. In the late 80’s, Kraft had a promotion for this wristwatch in exchange for 3 UPC symbols from the back of the box. I love this watch because of the shape. It’s long and rectangular just like a box of mac & cheese. I also like that they had a nice image on the face of the watch and kept true to the colors of the product. The only thing I cannot figure out is how to change the battery. There are no physical indications on the back of the watch for opening the case. The only think I can guess is that you go in from the face or you simply don’t ever change the battery. I’m not about to mar the watch just to get to the battery so the three I have will stay non-working. There was a second wristwatch promotion that came out a few years later, but the watch is no where near as interesting.

Bud Light Wristwatch Runs on Beer


Another great example of a novelty wristwatch. This Bud Light digital watch is shaped like a can and it runs on beer! Thanks to the joys of a wet cell battery, you can actually soak this watch in beer (or any other liquid) and it will power up the digital display. I love this watch because it has two things going for it- the shape and the functionality. I would’ve bought it just for the shape, but throw in the fact that I can soak it in beer and now I’m looking for my Frat Rock CD and a 40 of Natty Light! I found this on eBay not too long ago. Wet cell battery power is a very old technology. Watches that run on water were a novelty in the mid to late 90’s. I don’t know how or where this watch was offered. It could’ve been a promotion or it could’ve been sold at a brewery or on-line store. You will have a hard time finding one now. Check eBay.

Coca-Cola Advertising Wristwatch with Polar Bear Display


Don’t underestimate the power of the packaging when it comes to wristwatches. Take this Coca-Cola watch, for example. Nothing all that special about the watch itself. It has a typical logo and product image on the face, leather strap and silver case. I wouldn’t have looked at this watch twice if it weren’t for the packaging. Because there are tons of Coca-Cola wristwatches out there, by itself, this watch would not have been special enough for me to acquire. But throw in a creative display like the stuffed polar bear, and the game changes. Now it’s unique and desirable. The added plus is that the polar bear is from an advertising campaign of a known timeframe. I know when I first saw a Coke commercial with a polar bear. I can relate it to a period of my life (first few years out of college). I remember who gave it to me and knew me enough to know I would like it. Now it’s forever meaningful to me and it all started with the packaging.

Unique packaging adds value. Always.

Tic Tac Mail Order Premium Watch


This is perhaps the best of the best of mail order promotional watches. Tic tac had a promotion where you needed to collect points from the back of their packages. They showed a picture of the watch on the mail order form, but didn’t show the nice tin it would arrive in. Watches in cool packaging like tins, boxes and plastic shapes hold far more value for the collector. That’s not the only reason why this is the best mail order promo, the watch itself is really pretty cool. The band is a bright, kelly green plastic that’s stuffed and then stitched, just like a leather band. The case and buckle are brushed aluminum, while the face bears reverse embossed numbers and tic tac logo. Lastly, the crown is at the 4 o’clock position, making it more refined than your typical mail order promo. This is one of the watches in my collection that I constantly take out and look at. They only offered it in this color and for a short period of time in the late 90s. I have all the original packaging for this one, and I also picked up another one recently from a collector, so now I have two. Attention to detail is what makes this watch valuable. I opened it up to take a peek at the movement and guess what...even thought it’s quartz, the movement case is all metal instead of the typical black plastic. Now that’s just going above and beyond to impress.

If you find a mail order promotion, try to get more than one. The promotion will be short-lived and the watch will only increase in value. You can’t buy this watch. I did find you a watch that will store your tic tacs, though. How’s this Freestyle Men’s lockdown hidden compartment watch?

Land O' Lakes Sweet Cream Butter 75th Anniversary Watch


Back before the days of Google and eBay, I would spend hours thinking of products, going to their website and checking for paraphenelia. This was the only way I knew to find advertising and promotional wristwatches. Once in a while, I would get lucky. This is one of the first watches I found by scouring product manufacturer’s websites. This is the 75th Anniversary of Land O’ Lakes commemorative wristwatch. It was available with a black or brown leather strap directly from the website. I think I paid $50 or more for this, which was a little steep in 1996. They used the original advertising artwork of the Indian maiden on the face of the watch and on the cardboard box. It also came with a booklet describing the brand and the original advertisement. I was impressed by the quality of the watch and the detail in the booklet. This watch stands out from other advertising watches of the same timeframe because it was not a cheap, plastic Swatch knock-off with a logo stamped on the dial. I’m sorry, Tony’s Pizza watch...you know it’s true.

Relic Cheez-it Advertising Watch


A Rolex is still a Rolex even when you add the word McDonald’s or Maytag on the face. But you have to admit you feel like you’re staring at a church or something sacred that someone graffitied. Okay. Not only is this not a Rolex, it’s not even a Lorus. It is, however, a watch manufacturer you’ve heard of before. I found this on eBay and had to have it. Or rescue it. I can’t say I’ve seen any other Cheez-it watch out there. I have a special fascination for advertising watches that are from a name brand watch manufacturer. That’s probably why I bought it. Cheap, little Cheez-its found their way to the big time.

Mini Cooper 35th Anniversary


I remember the early days of eBay when they didn’t have much stuff up yet. At the most there were 200 wristwatches total. Perfect for control freaks like myself who could keep track of everything new that was posted each day. That’s when I found this Mini Cooper 35th Anniversary watch. I haven’t seen one since. What this picture doesn’t show are the three LED lights that blink when you push the button! Red, green and amber tail lights and brake lights flicker on and off in sequence. It came in a wooden box which had a hand-written number on the inside, and Mini Cooper Limited Edition stamped onto the leather band. You’re not completely unlucky if you don’t have one of these. Mini has a few other novelty pieces out there worth checking out like the Sport Chrono or the Carbon Fiber Chrono. Definitely the Carbon Fiber Chrono.

Tony's Pizza Mail Order Premium


I had to eat 12 Tony’s pizzas to get this watch. Tony’s is a frozen pizza product which allows you to save Tony’s Points from the package, send them in and then get free stuff. Tony’s still offers mail order premiums but they don’t offer this watch anymore. That’s why it will always have a special place in my heart. Right next to the cholesterol. That’s Tony rotating around on the seconds disc.