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Christmas Stories: Pillsbury Doughboy Millennium Countdown Watch


DSC02032Pillsbury has had several promotional campaigns over the years. In 1999, the selection of items you could send away for after collecting Doughboy points was pretty motley. A football, stadium blanket, book bag and even wallpaper! One such gem was the Doughboy Millennium Countdown watch. This was no ordinary promo- this large watch features both the analog display with the Doughboy on the  face and a digital display for both the time and a countdown feature. It has an alarm, stopwatch and the programmable countdown timer. I’m not saying you can switch this guy out for your Breitling Aerospace but it does have more functions than your average mail order promo. The real story here is that something great happened that year with the feared Y2K conversion- the Pillsbury folks had a glitch in their order fulfillment center. The system got “stuck” on my address and started sending me all the merchandise from every order placed after mine. Of course I called after I had received a couple days worth of bounty, but it still took another week for the already sent mail to make it to my house. Pillsbury apologized (?!) for the inconvenience and told me to keep the stuff. Merry Christmas to me! I got three cast iron banks…a ball cap…a cookbook…5 Christmas ornaments…a jacket…a school bus…wallpaper…



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