This was the original or first macaroni and cheese promotional wristwatch. In the late 80’s, Kraft had a promotion for this wristwatch in exchange for 3 UPC symbols from the back of the box. I love this watch because of the shape. It’s long and rectangular just like a box of mac & cheese. I also like that they had a nice image on the face of the watch and kept true to the colors of the product. The only thing I cannot figure out is how to change the battery. There are no physical indications on the back of the watch for opening the case. The only think I can guess is that you go in from the face or you simply don’t ever change the battery. I’m not about to mar the watch just to get to the battery so the three I have will stay non-working. There was a second wristwatch promotion that came out a few years later, but the watch is no where near as interesting.