A Rolex is still a Rolex even when you add the word McDonald’s or Maytag on the face. But you have to admit you feel like you’re staring at a church or something sacred that someone graffitied. Okay. Not only is this not a Rolex, it’s not even a Lorus. It is, however, a watch manufacturer you’ve heard of before. I found this on eBay and had to have it. Or rescue it. I can’t say I’ve seen any other Cheez-it watch out there. I have a special fascination for advertising watches that are from a name brand watch manufacturer. That’s probably why I bought it. Cheap, little Cheez-its found their way to the big time.